Journal
Notes from the studio
Mill visits, care guides, and the reasoning behind decisions we are still arguing about internally.
On making less
Why we cut the range from ninety styles to five, what it did to revenue, and the two things we would do differently.
Read the entry
Biella, in winter
Two days at the spinning mill that makes our wool, where the water is the whole point.
The thirty-piece wardrobe
A working method for owning less without dressing worse. With a packing list.
How to wash wool
Almost everything you were told about washing knitwear is wrong. Here is the short version.
One letter a month
What we made, what we got wrong, and what is coming back in stock. Nothing else.